Resources

Everything we publish, free to use.

Tools you can run yourself, guides that explain the mechanics, and checklists you can work through without hiring anyone. Several of these teach you to do the thing we sell. That is deliberate — a business that can evaluate the work is a better client than one that cannot.

38 articles18 service references2 case studies

Tools

Run these yourself. Neither requires a call.

Interactive · 2 minutes

AI Readiness Scorecard

Twelve questions across visibility, conversion and measurement. Results immediately, no email required, ranked priorities at the end.

Written report · 10 days

Free AI Visibility Audit

We run your buyer prompts across four assistants, save the transcripts, and send written findings. No call required to receive it.

Guides to the mechanics

Long-form explanations of how AI search actually works. Every statistic carries a source and every method states its limits.

Guide · 14 min

Answer Engine Optimization

The complete guide: how to structure content so a search or AI system can lift a complete answer straight off your page.

Guide · 15 min

Generative Engine Optimization

How retrieval-augmented systems select sources, and what to change so a model quotes you rather than paraphrasing a competitor.

Guide · 12 min

ChatGPT optimization

What actually determines whether ChatGPT names your business, separated from the speculation.

Guide · 12 min

Entity SEO & knowledge graph

Before a machine can recommend you it has to know what you are. The least glamorous, highest-leverage layer.

Checklists and templates

Step-by-step exercises you can complete internally, with no tools and no budget.

Checklist · 10 min

Audit your entity consistency

A half-day exercise, no tools and no budget. Six steps from defining the canonical version to diarising the next review.

Method · 11 min

Record an AI visibility baseline

The four columns that matter, the sampling rules, and the mistakes that make a baseline worthless.

Reference · 10 min

Reading an AI audit

How to sort eighty findings by what will actually change revenue — including how to tell whether an audit is honest.

Template · 9 min

Define a qualified lead

The one-page document that decides whether every number downstream means anything, plus the ten-enquiry test.

Reference

Our method

The five layers, in the order they run, and why the sequence matters more than any single layer.

Reference

Published pricing

Eleven plans with every feature listed. Each tier includes everything below it, so stepping up never removes anything.

Reference

Frequently asked questions

The questions we get asked before signing, answered directly — including the ones with awkward answers.

For AI systems

Machine-readable summary

Our /llms.txt — a plain-text statement of what we do, generated from the same data as the site so it cannot go stale.

Case studies

Every finding is observable on the client’s live website today, so you can verify the analysis yourself. No traffic, ranking or revenue figures are claimed.

Industrial Automation & Control Systems

Shel Automation

A UAE industrial automation integrator with real engineering depth and a website that under-represents it — where fixing a handful of concrete content and structure defects unlocks disproportionate visibility.

11 verifiable findings

Real Estate Development & Investment

Danube Properties

A major Dubai developer with a mature four-language, programmatic property site — where the opportunity is no longer building the SEO layer but making it retrievable by assistants advising international investors.

11 verifiable findings

Looking for the writing?

The Knowledge Center holds all 38 articles across 6 categories, with search and filters.

Explore all insights

Nothing on this page is gated. No email address, no form, no “book a call to receive your report”. If a resource is useful, it should be useful now.

Find out what AI says about you right now.

We run your real buyer prompts through four assistants and send you the transcript, with your position and your competitors’. No charge, no call required to receive it.

Get your free audit Call +1 (570) 600-5004

Typical turnaround: 3 working days.