The numbers are on this page because your time is worth something.
Eleven plans from $600 to $10,000 a month, every feature listed. Each tier includes everything in the tier below it plus more, so stepping up never removes anything. Commit to a longer term in advance and save up to 30%.
Rolling month to month. Thirty days notice to stop, no minimum term.
Single-location and single-market businesses establishing visibility.
Starter
Get findable before you try to get chosen.
One location, one service line, no meaningful search presence yet.
Billed monthly. No setup fee, no minimum term.
- Prompts tracked
- 20 prompts
- Pages optimised
- Up to 10
- Answer pages / mo
- 2
- Reporting
- Monthly
- The full foundation: baseline measurement, technical remediation, schema, content and pipeline-first reporting.
You will outgrow this when: You add a second location or service line.
Choose StarterGrowth
Own your local category across search and AI.
Two or three service lines competing inside one local market.
Billed monthly. No setup fee, no minimum term.
- Prompts tracked
- 20 prompts
- Pages optimised
- Up to 20
- Answer pages / mo
- 3
- Reporting
- Monthly
Everything in Starter, plus:
- Competitor visibility analysis — Top 3
- Machine-readable summary (llms.txt)
- Answer Engine Optimisation (AEO)
- Google AI Overviews & Gemini
- Google Business Profile setup and optimisation
- Google Maps and geo-tagging
+5 more added at this tier
You will outgrow this when: Competitors outpublish you and citations become the constraint.
Choose GrowthProfessional
Move from ranking to being cited.
Established businesses that need assistants to name them, not just list them.
Billed monthly. No setup fee, no minimum term.
- Prompts tracked
- 40 prompts
- Pages optimised
- Up to 35
- Answer pages / mo
- 4
- Reporting
- Monthly
Everything in Growth, plus:
- Prompt set built for your category — 40 prompts
- Backlink and citation profile audit
- Entity and knowledge-graph audit
- Schema graph build and validation — Extended
- Entity consistency across the web — Enhanced
- Generative Engine Optimisation (GEO)
+14 more added at this tier
You will outgrow this when: You have the visibility but the site is not converting it.
Choose ProfessionalBusiness
Turn the visibility into measurable pipeline.
Businesses with enough traffic that conversion work pays for itself.
Billed monthly. No setup fee, no minimum term.
- Prompts tracked
- 40 prompts
- Pages optimised
- Up to 50
- Answer pages / mo
- 6
- Reporting
- Monthly
Everything in Professional, plus:
- Competitor visibility analysis — Top 5
- Featured snippet capture testing
- Zero-click and AI Overview optimisation
- Perplexity
- Google Assistant optimisation
- Review generation programme
+12 more added at this tier
You will outgrow this when: Manual handoffs between marketing and sales start losing deals.
Choose BusinessDiscounted plans require full payment for the selected duration in advance. Monthly billing does not qualify for discounted pricing. If you start monthly and switch to a longer term later, the discount applies from that point forward — we do not backdate it.
Every plan, side by side.
Scroll horizontally on smaller screens. Nothing is hidden behind a sales call.
| Feature | Starter$600/mo | Growth$800/mo | Professional$1,000/mo | Business$1,200/mo |
|---|---|---|---|---|
| Business and buyer-intent discovery | Included | Included | Included | Included |
| Prompt set built for your category | 20 prompts | 20 prompts | 40 prompts | 40 prompts |
| Recorded AI visibility baseline | Included | Included | Included | Included |
| Keyword research and intent mapping | Included | Included | Included | Included |
| Technical crawl and index audit | Included | Included | Included | Included |
| Duplicate content and penalty check | Included | Included | Included | Included |
| Competitor visibility analysis | Not included | Top 3 | Top 3 | Top 5 |
| Backlink and citation profile audit | Not included | Not included | Included | Included |
| Entity and knowledge-graph audit | Not included | Not included | Included | Included |
| Multi-market baseline per region | Not included | Not included | Not included | Not included |
Need a custom AI growth plan?
The eleven plans above cover most businesses, and if one of them fits you should take it — a custom scope costs more to run and we will not pretend otherwise.
Where custom genuinely makes sense: volumes beyond the Fortune plan, several brands under one group, regulated approval paths, or work that spans marketing and engineering at once. In those cases a fixed tier forces the wrong shape onto the problem.
We send a written scope with the figure in it before any call, so you can decline without spending an hour finding out the number.
Available in a custom scope
- Custom prompt and page volumes beyond the Fortune plan
- Bespoke AI marketing and growth strategy
- Enterprise consulting and executive workshops
- Dedicated account and delivery team
- Multi-location and franchise campaign management
- International and multi-language expansion
- AI automation and custom agent development
- Website, web application and mobile development
- Cloud architecture and infrastructure
- Advanced cyber security and compliance programme
- API, CRM and data warehouse integrations
- Custom dashboards and reporting formats
- White-label delivery for agencies
- Government and regulated-sector engagement models
Terms, in plain language
No setup fee
Onboarding, audit and the baseline measurement are included in the first month rather than billed separately.
No minimum term on monthly
Rolling month to month with thirty days written notice from either side. Discounted terms are prepaid and run their full length.
Costs passed through at cost
Ad spend, licences and third-party tooling are billed at cost with no markup, itemised on every invoice.
One price review a year
Prices are reviewed annually. Existing clients get sixty days notice before any change applies to them.
The questions we get asked before signing.
Answered the way we would answer them on a call, including the ones where the honest answer is no.
SEO gets you into a ranked list of links. AI search optimization gets you named inside a generated answer. The mechanics differ: assistants retrieve passages rather than pages, weigh corroboration from third-party sources heavily, and often return a single recommendation instead of ten options. Traditional SEO remains the foundation — but on its own it no longer covers where buyers are actually asking.
Find out what AI says about you right now.
We run your real buyer prompts through four assistants and send you the transcript, with your position and your competitors’. No charge, no call required to receive it.
Typical turnaround: 3 working days.