What is an AI business audit?

An AI business audit records what AI assistants and search engines currently say about a business, then diagnoses why. It covers AI visibility baseline, entity resolution, content extractability, technical foundation, structured data, corroboration, conversion instrumentation, performance and security exposure — producing a prioritised remediation sequence rather than a list of errors.

How is this different from an SEO audit?

An SEO audit examines whether a site can rank. An AI business audit also examines whether an assistant can find, verify and confidently name the business — which depends on entity consistency and third-party corroboration that no crawler tool measures. It also traces the path from enquiry to qualified conversation, which sits outside SEO entirely.

How long does an audit take?

Around ten working days. Days one covers the prompt set and baseline, days two to four the technical and entity work, days five to seven content and conversion, days eight to ten the written findings and sequence.

What does the audit cost?

The initial AI visibility audit is free and delivered in writing. There is no obligation, no call required to receive it, and the report is yours to keep and act on however you choose.

Why does a baseline matter so much?

Because without a saved record of what assistants said before any work began, improvement can only be claimed, never demonstrated. Recording the baseline takes an afternoon and is the cheapest insurance available in the discipline.

Which AI assistants do you check?

ChatGPT, Google Gemini, Perplexity and Microsoft Copilot as standard, with Claude added where the buyer base skews technical. Each prompt is run in a clean session with memory and personalisation disabled.

Why do you run prompts in a clean session?

Because personalisation and conversation memory bias responses toward businesses you have engaged with, including your own. Logged in, you see yourself far more often than a prospect would — producing a flattering baseline that is worse than useless.

Can you guarantee our business will appear in AI answers?

No, and any provider who guarantees it is describing something other than the actual mechanism. Nobody controls model training data or retrieval ranking. What is controllable is whether your information is accurate, structured, corroborated and retrievable — and whether the change is measured against a recorded starting point.

What if the audit finds nothing wrong?

Then the report says so and recommends against buying a programme. That outcome is rare but it does happen, most often with businesses that already have strong technical foundations and simply need one or two targeted fixes.

How is the free scorecard different from the full audit?

The scorecard asks you twelve questions and takes two minutes. The audit checks the same dimensions independently and takes ten days. Self-assessments are systematically generous — particularly on speed-to-lead and entity consistency — so verified scores are frequently lower than assumed ones.

Do you need access to our website or analytics?

Not for the initial visibility audit, which works entirely from what is publicly observable. Deeper conversion and attribution analysis needs read access to analytics and, ideally, the CRM.

What does 'ranked by commercial impact' actually mean?

Automated tools rank findings by technical severity, which frequently puts a broken link above a missing answer on your highest-value page. We rank by how much revenue the fix is likely to influence, which regularly inverts the tool's ordering.

What is entity resolution and why is it audited?

Entity resolution is how a machine establishes what your business is, assembled from every mention of you across the web. Inconsistent names, descriptions or addresses fragment one strong entity into several weak ones, and a weak entity is hard to name confidently in a generated answer.

What is content extractability?

Whether a complete answer exists in a self-contained passage near the top of a page. Retrieval systems take chunks rather than whole documents, so an answer distributed across several sections cannot be lifted — which is why well-ranked pages often go uncited.

Does the audit cover cyber security?

At the exposure level: SSL and header configuration, dependency currency, malware indicators and whether a backup restore has actually been tested. It is not a penetration test and not a certification audit, and we say so rather than implying otherwise.

Will you tell us things you cannot help with?

Yes. If a finding sits outside our scope — a product problem, a pricing problem, a capacity problem — the report names it as such. An audit that only finds problems matching the seller's service list is a sales document.

How often should a business be re-audited?

The visibility baseline should be re-measured monthly, which is lightweight. A full audit is worth repeating annually, or after a rebrand, replatform, merger or significant change in what you sell.

We already work with an agency. Is this worth doing?

Often, yes — particularly if you have never seen a recorded baseline. It is also reasonable to ask your current agency to produce one first. If they can, you do not need us for this part.

What happens after the audit?

You receive the written report. If you want us to implement the sequence we will quote for it; if you would rather run it internally or with your existing team, the report is written to be actionable without us.

Request the audit through the contact form, or run the free twelve-question scorecard first to see the shape of the assessment. The scorecard runs entirely in your browser and requires no email address.

AI Business Audit

You cannot fix what nobody has measured.

Most businesses have never seen what an AI assistant says when a buyer asks who to hire in their category. We record it, diagnose why it says that, and hand you a written sequence ranked by what will move revenue — free, and yours whether or not you hire us.

Request the audit Or score yourself in two minutes

What an AI business audit means

A recorded baseline of what AI assistants and search engines currently say about a business, plus a diagnosis of why — covering visibility, entity resolution, content extractability, technical foundation, corroboration, conversion instrumentation and security exposure.

Why this goes unnoticed for years

You cannot see the loss

A lost ranking shows up in a report. A lost place in a generated answer does not. There is no impression, no click, no line item — the enquiry simply happened somewhere else, and nothing in your analytics records that it could have been yours.

The diagnosis usually names the wrong thing

Teams with a conversion problem buy more traffic. Teams with a qualification problem buy more leads. Both feel productive and neither moves revenue, because the constraint was never identified before the budget was committed.

Nothing was measured before it started

Most programmes begin without a record of the starting position. Six months later nobody can say whether anything improved, and the debate is settled by whoever is most confident rather than by evidence.

Free · No email required

Score yourself first

Twelve questions, two minutes, results immediately. Nothing is submitted — it runs entirely in your browser.

Question 1 of 12

AI visibility

Do you know what ChatGPT, Gemini or Perplexity currently say when someone asks who to hire in your category?

Nothing is submitted. This runs entirely in your browser.

What we actually check

Nine dimensions. The scorecard above asks you about these; the audit verifies them independently, which is the entire difference between the two.

AI visibility baselineWhat four assistants currently say about you, saved as transcripts

Entity resolutionWhether your business resolves to one entity or several fragments

Content extractabilityWhether commercial pages contain a liftable answer near the top

Technical foundationCrawler access, rendering, indexation, canonical integrity

Structured dataSchema coverage and whether it matches the visible page

CorroborationWhat independent sources say, and whether they agree

Conversion instrumentationWhether outcomes are tracked to pipeline or stop at form fills

Speed and performanceCore Web Vitals on the pages that actually carry revenue

Security exposureSSL, headers, dependency currency, tested restore

The ten-day sequence

Day 1

Prompt set and baseline

We write twenty to forty prompts in the words your buyers actually use — including the comparison questions you would rather they did not ask — and run them across ChatGPT, Gemini, Perplexity and Copilot in clean sessions. Transcripts are saved verbatim.

Recorded baseline with transcripts

Days 2–4

Technical and entity audit

Crawler access, rendering, indexation, canonical integrity, schema coverage. Then how your business is described across every property we can find, and where those descriptions contradict each other.

Findings ranked by commercial impact

Days 5–7

Content and conversion review

Whether your commercial pages contain a complete answer near the top, whether statistics carry sources, and whether the journey from enquiry to qualified conversation is instrumented or assumed.

Extractability and conversion gap list

Days 8–10

Findings and sequence

A written report ordered by what produces the largest change, not by severity label. Every finding cites where we observed it, so you can verify any of it yourself.

Prioritised remediation sequence

How this differs from a free audit tool

A typical free SEO audit

Automated crawl output, lightly formatted
Findings ranked by tool severity score
No record of AI assistant visibility
Recommendations map to the seller's services
Delivered on a call, not in writing
No baseline, so progress cannot be proven later

What we deliver

Recorded transcripts from four assistants, saved
Findings ranked by commercial impact
Entity contradictions traced to their source
Items we cannot help with, named as such
Written report you keep whether or not you hire us
A baseline that makes later improvement verifiable

What you get out of it

A starting point that survives scrutiny

Saved transcripts mean six months from now the question 'did this work' has an answer rather than an argument.

The constraint, named

Most businesses are spending on a stage that is not the bottleneck. Knowing which one is changes where the next budget goes.

Findings you can verify

Every observation cites where we saw it. You can check any of it in a browser without taking our word for anything.

A sequence, not a list

Fifty findings ordered by impact, so the first month of work is the month that matters most.

Errors caught early

Assistants confidently repeating stale facts about you is the most damaging failure mode, and the one nobody is looking for.

No obligation attached

The report is yours. If the right answer is to fix it internally, the report says so.

Who this is wrong for

An audit is the wrong purchase if you already know your constraint and simply have not fixed it. Diagnosis does not fix anything, and paying to be told what you already know is an expensive form of procrastination. It is also premature if your positioning is still changing month to month — measure once it has settled.

Frequently asked questions

Twenty questions, answered directly.

An AI business audit records what AI assistants and search engines currently say about a business, then diagnoses why. It covers AI visibility baseline, entity resolution, content extractability, technical foundation, structured data, corroboration, conversion instrumentation, performance and security exposure — producing a prioritised remediation sequence rather than a list of errors.

Find out what AI says about you right now.

We run your real buyer prompts through four assistants and send you the transcript, with your position and your competitors’. No charge, no call required to receive it.

Get your free audit Call +1 (570) 600-5004

Typical turnaround: 3 working days.