Early-stage & startup
Establish the entity, own a narrow category, and get the first repeatable channel working.
“We have a product and almost no distribution.”
Talk through your situationWhat this work means
Early-stage growth work focuses on being findable and credible before being everywhere. It establishes a consistent business entity across the web, targets a deliberately narrow category, and proves one acquisition channel before adding a second.
How you know this is your problem.
If three or more of these are true, this is the right place to start.
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Assistants and search engines do not recognise the company as an entity yet
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No channel is working reliably enough to fund the next one
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Positioning changes every few weeks, so nothing compounds
How we approach it
Be one entity, not five
Consistent naming, description and category across your site, listings, profiles and structured data. Nothing else works until a machine can tell who you are.
Win a category small enough to win
Being the clear answer for a narrow question beats being the fortieth option for a broad one. Narrow first; broaden once you own it.
Prove one channel before adding a second
Two half-working channels teach you nothing. One channel with clean measurement tells you what to do next.
The first ninety days
- Weeks 1–3
Entity consistency established across the web
- Weeks 4–6
Narrow category defined and prompt set built
- Weeks 7–9
Site foundation and first ten answer pages live
- Weeks 10–12
One channel instrumented and read
Who this is wrong for
Pre-product companies still changing what they sell every month. Visibility work built on positioning that will not survive the quarter is wasted.
Frequently asked questions
Probably, if your positioning is still changing monthly. Visibility work built on positioning that will not survive the quarter is wasted. Establish what you sell first.
Find out what AI says about you right now.
We run your real buyer prompts through four assistants and send you the transcript, with your position and your competitors’. No charge, no call required to receive it.
Typical turnaround: 3 working days.