Growth for saas & technology, starting from what buyers ask.
Below is the working prompt set for this vertical — 8 questions your buyers put to an assistant before they ever reach your site. Everything we build is scored against it.
Get your prompt setThe prompt set
8 questions we measure against
- 01Best alternative to Salesforce for a 30-person team
- 02Which tool does this specific job without the rest of the suite
- 03Compare pricing at 50 seats including the add-ons
- 04Does this integrate with our existing stack
- 05Is it SOC 2 compliant and where is data hosted
- 06Which of these two is easier to implement without a consultant
- 07What do users say about support response times
- 08Can we export our data if we leave
Your live set is built around your categories, locations and competitors. This is the starting template for the vertical.
What makes this vertical different to work in
Comparison and alternative pages are the highest-citation format and are usually neglected
Pricing pages hide the number that decides the shortlist
Documentation outranks marketing pages and is never optimised
What we usually run here
Example implementation framework. What follows describes how we would approach a saas & technology engagement. It is method, not a record of a completed client project, and contains no performance figures.
Business challenges
Comparison and alternative pages are neglected
They are the highest-citation format in software and most companies never build them.
Pricing pages hide the deciding number
Which removes the company from the shortlist before anyone makes contact.
Documentation outranks marketing and is unoptimised
Developer docs often carry more authority than any marketing page and are rarely treated as an asset.
AI marketing, SEO, GEO and AEO strategy
Comparison and alternative pages
Honest, specific, including where a competitor is the better choice — which is what makes them citable.
Pricing transparency
At minimum the variables that drive the number, ideally the number itself.
Documentation as a visibility asset
Docs structured and optimised, since they frequently outperform marketing pages.
Integration and compliance answers
Stack compatibility and SOC 2 status answered directly — the two gating questions.
30, 60 and 90 day action plan
- Days 1–30
Baseline and foundation
- Prompt set across category and alternative queries
- Baseline recorded
- Docs and pricing audit
- Technical audit
- Days 31–60
Structure and publish
- Comparison and alternative page set
- SoftwareApplication schema
- Pricing clarity
- Docs optimisation
- Days 61–90
Convert and corroborate
- Signup and trial conversion work
- Review platform programme
- Product-qualified lead reporting
- First re-measure
Expected workflow
- 01DiscoverBuild the prompt set from real buyer language, record the visibility baseline across four assistants, and audit the technical foundation.
- 02DiagnoseRank findings by commercial impact rather than severity label, and agree what qualified means with the people who take the calls.
- 03BuildRemediate the foundation, deploy the schema graph, and restructure templates so a complete answer sits at the top of each page.
- 04PublishShip answer-first content against the highest-value prompts, with every statistic carrying a named source and date.
- 05CorroborateBuild the mentions, listings, reviews and coverage that let an assistant verify claims somewhere other than your own site.
- 06MeasureRe-measure against the recorded baseline monthly and report pipeline first, with attribution limits stated in the report.
Deliverables
- Category prompt set and recorded visibility baseline
- Technical audit with a prioritised, costed fix list
- Schema graph across every page template
- Answer-first content programme
- Citation and corroboration programme
- Conversion instrumentation and attribution model
- Monthly report opening with pipeline created
AI tools and automation
AI visibility
- ChatGPT
- Google Gemini
- Perplexity
- Microsoft Copilot
- Claude
Search & measurement
- Google Search Console
- Bing Webmaster Tools
- GA4
- Looker Studio
Technical
- Screaming Frog
- PageSpeed Insights
- Schema validators
- Lighthouse CI
Automation & CRM
- HubSpot or equivalent CRM
- Workflow automation
- Lead routing and alerting
- Conversational agents
KPIs saas & technology businesses typically monitor
Citation rate on alternative prompts
'Best alternative to X' is where category switching begins.
Trial or demo starts by entry page
Shows which content actually produces pipeline.
Trial to paid conversion
Separates a traffic problem from a product problem.
Comparison page influenced pipeline
Directly measures the highest-leverage content type.
Review volume on G2 and Capterra
A dominant corroboration signal in software.
Frequently asked questions
Comparison and alternative pages, consistently. They answer the exact question a buyer asks an assistant, and most companies neglect them.
Find out what AI says about you right now.
We run your real buyer prompts through four assistants and send you the transcript, with your position and your competitors’. No charge, no call required to receive it.
Typical turnaround: 3 working days.