Growth for real estate, starting from what buyers ask.
Below is the working prompt set for this vertical — 8 questions your buyers put to an assistant before they ever reach your site. Everything we build is scored against it.
Get your prompt setThe prompt set
8 questions we measure against
- 01Best commercial property agent in downtown Dubai
- 02Which areas have the strongest rental yield right now
- 03Agent who handles off-plan purchases for overseas buyers
- 04What fees does a buyer pay on top of the purchase price
- 05Property management company for a portfolio of six units
- 06Compare service charges across these two developments
- 07How long does a transfer take end to end
- 08Is now a good time to buy in this district
Your live set is built around your categories, locations and competitors. This is the starting template for the vertical.
What makes this vertical different to work in
Portals capture the demand and rent it back to the agency
Listing content is syndicated and identical, so nothing differentiates
Market commentary is published constantly and cited almost never
What we usually run here
Example implementation framework. What follows describes how we would approach a real estate engagement. It is method, not a record of a completed client project, and contains no performance figures.
Business challenges
Portals capture demand and rent it back
Listing content is syndicated and identical, so nothing differentiates the agency or developer.
Comparison questions go unanswered
Which developer, which area, what total cost — answered today by portals and brokers, not by the principals.
International buyers research across languages
Assistants answer differently by language, and most sites run one undifferentiated entity model.
AI marketing, SEO, GEO and AEO strategy
Own the comparison
Honest area and developer comparison content, including trade-offs — almost nobody in the market does this.
Total cost transparency
Fees, service charges and timelines stated plainly, which is the question that actually decides.
Per-language programmes
Separate prompt sets, baselines and priorities per language market.
Project entity structuring
Each development structured as an entity with location, status, amenities and payment terms.
30, 60 and 90 day action plan
- Days 1–30
Baseline and foundation
- Per-language prompt sets
- Baselines per market
- Technical and Core Web Vitals audit
- Social sharing audit
- Days 31–60
Structure and publish
- RealEstateListing schema
- Area and comparison content
- Total cost pages
- Enquiry funnel rebuild
- Days 61–90
Convert and corroborate
- Broker and partner funnel
- Press and citation building
- Per-language reporting
- First re-measure
Expected workflow
- 01DiscoverBuild the prompt set from real buyer language, record the visibility baseline across four assistants, and audit the technical foundation.
- 02DiagnoseRank findings by commercial impact rather than severity label, and agree what qualified means with the people who take the calls.
- 03BuildRemediate the foundation, deploy the schema graph, and restructure templates so a complete answer sits at the top of each page.
- 04PublishShip answer-first content against the highest-value prompts, with every statistic carrying a named source and date.
- 05CorroborateBuild the mentions, listings, reviews and coverage that let an assistant verify claims somewhere other than your own site.
- 06MeasureRe-measure against the recorded baseline monthly and report pipeline first, with attribution limits stated in the report.
Deliverables
- Category prompt set and recorded visibility baseline
- Technical audit with a prioritised, costed fix list
- Schema graph across every page template
- Answer-first content programme
- Citation and corroboration programme
- Conversion instrumentation and attribution model
- Monthly report opening with pipeline created
AI tools and automation
AI visibility
- ChatGPT
- Google Gemini
- Perplexity
- Microsoft Copilot
- Claude
Search & measurement
- Google Search Console
- Bing Webmaster Tools
- GA4
- Looker Studio
Technical
- Screaming Frog
- PageSpeed Insights
- Schema validators
- Lighthouse CI
Automation & CRM
- HubSpot or equivalent CRM
- Workflow automation
- Lead routing and alerting
- Conversational agents
KPIs real estate businesses typically monitor
Citation rate per language market
Four languages behave as four markets; one blended number hides which works.
Registered interest by nationality band
Shows which markets the content actually reaches.
Share-card referral traffic
Property links are shared constantly; this channel is usually broken and unmeasured.
Enquiry to viewing rate
The first real qualification step.
Broker portal registrations
A second funnel with separate economics.
Frequently asked questions
Not on listings — you will lose. On the questions portals answer badly: total cost, developer comparison, area trade-offs and process timelines.
Find out what AI says about you right now.
We run your real buyer prompts through four assistants and send you the transcript, with your position and your competitors’. No charge, no call required to receive it.
Typical turnaround: 3 working days.