Growth for logistics, starting from what buyers ask.
Below is the working prompt set for this vertical — 8 questions your buyers put to an assistant before they ever reach your site. Everything we build is scored against it.
Get your prompt setThe prompt set
8 questions we measure against
- 01Best 3PL for cross-border ecommerce fulfilment
- 02Freight forwarder that handles temperature-controlled shipments
- 03Which provider has warehouse capacity in this region
- 04Customs broker for imports into the GCC
- 05Compare transit times and cost for these two routes
- 06Provider that integrates with my ecommerce platform
- 07Who handles returns processing as well as outbound
- 08What happens to liability if a shipment is damaged
Your live set is built around your categories, locations and competitors. This is the starting template for the vertical.
What makes this vertical different to work in
Service coverage varies by lane and is described in generalities
Integration compatibility decides the shortlist and is rarely listed
Quoting friction pushes buyers to whoever publishes indicative pricing
What we usually run here
Example implementation framework. What follows describes how we would approach a logistics engagement. It is method, not a record of a completed client project, and contains no performance figures.
Business challenges
Service coverage described in generalities
Lanes, modes and capabilities vary hugely and are usually summarised into meaninglessness.
Integration compatibility decides the shortlist
And is almost never listed anywhere on the site.
Quoting friction pushes buyers elsewhere
Toward whoever publishes indicative pricing or a faster quote path.
AI marketing, SEO, GEO and AEO strategy
Lane and mode specificity
Actual routes, transit times and capabilities published as structured content.
Integration directory
Every platform integration listed as its own answerable page.
Indicative pricing
A range with the variables explained, removing the largest source of friction.
Compliance and customs content
The regulatory questions that decide provider selection.
30, 60 and 90 day action plan
- Days 1–30
Baseline and foundation
- Prompt set by lane and service type
- Baseline recorded
- Coverage inventory
- Technical audit
- Days 31–60
Structure and publish
- Service and lane pages
- Integration directory
- Schema deployment
- Quote path rebuild
- Days 61–90
Convert and corroborate
- Quote conversion work
- Industry citation building
- Lane-level reporting
- First re-measure
Expected workflow
- 01DiscoverBuild the prompt set from real buyer language, record the visibility baseline across four assistants, and audit the technical foundation.
- 02DiagnoseRank findings by commercial impact rather than severity label, and agree what qualified means with the people who take the calls.
- 03BuildRemediate the foundation, deploy the schema graph, and restructure templates so a complete answer sits at the top of each page.
- 04PublishShip answer-first content against the highest-value prompts, with every statistic carrying a named source and date.
- 05CorroborateBuild the mentions, listings, reviews and coverage that let an assistant verify claims somewhere other than your own site.
- 06MeasureRe-measure against the recorded baseline monthly and report pipeline first, with attribution limits stated in the report.
Deliverables
- Category prompt set and recorded visibility baseline
- Technical audit with a prioritised, costed fix list
- Schema graph across every page template
- Answer-first content programme
- Citation and corroboration programme
- Conversion instrumentation and attribution model
- Monthly report opening with pipeline created
AI tools and automation
AI visibility
- ChatGPT
- Google Gemini
- Perplexity
- Microsoft Copilot
- Claude
Search & measurement
- Google Search Console
- Bing Webmaster Tools
- GA4
- Looker Studio
Technical
- Screaming Frog
- PageSpeed Insights
- Schema validators
- Lighthouse CI
Automation & CRM
- HubSpot or equivalent CRM
- Workflow automation
- Lead routing and alerting
- Conversational agents
KPIs logistics businesses typically monitor
Citation rate on lane and service prompts
How shippers now identify candidate providers.
Quote requests by lane
Lanes have very different margins and capacity constraints.
Quote to booking rate
Measures competitiveness, not just visibility.
Integration page entries
A strong predictor of fit and close rate.
Enquiry to onboarded client rate
Logistics onboarding is long; the drop-off is where revenue leaks.
Frequently asked questions
Because it decides the shortlist before price does, and almost no provider lists which platforms they integrate with.
Find out what AI says about you right now.
We run your real buyer prompts through four assistants and send you the transcript, with your position and your competitors’. No charge, no call required to receive it.
Typical turnaround: 3 working days.