Growth for government & public, starting from what buyers ask.
Below is the working prompt set for this vertical — 8 questions your buyers put to an assistant before they ever reach your site. Everything we build is scored against it.
Get your prompt setThe prompt set
8 questions we measure against
- 01Accessible website vendors with WCAG compliance experience
- 02Which suppliers are on the approved framework
- 03Vendor experienced with public sector procurement rules
- 04Who has delivered a comparable project for another authority
- 05What accessibility standard does this meet and who audited it
- 06Supplier that can meet data residency requirements
- 07How is this priced under the framework
- 08What is the typical implementation timeline for a body our size
Your live set is built around your categories, locations and competitors. This is the starting template for the vertical.
What makes this vertical different to work in
Procurement rules constrain messaging and most vendors respond by saying nothing specific
Compliance evidence is the deciding factor and is buried in attachments
Framework and accreditation status is not stated in a form a machine can read
What we usually run here
Example implementation framework. What follows describes how we would approach a government & public engagement. It is method, not a record of a completed client project, and contains no performance figures.
Regulatory constraints
Public procurement rules constrain claims and messaging. Content is written to evidence standards rather than marketing standards.
Business challenges
Procurement rules push vendors into vagueness
Most respond by saying nothing specific, which is exactly what makes a supplier unciteable.
Compliance evidence is buried in attachments
Accessibility conformance, data residency and framework status decide evaluation and are the hardest facts to find.
Framework status is not machine-readable
So neither an evaluator nor an assistant can confirm it quickly.
AI marketing, SEO, GEO and AEO strategy
Evidence-led capability statements
Specific, checkable claims replacing marketing language, which both panels and assistants reward.
Compliance structuring
Accessibility, security and residency status published on-page in structured form.
Framework and accreditation clarity
Which frameworks, which lots, which reference numbers — stated directly.
Comparable-project evidence
Public sector delivery references written as text with scope and outcome.
30, 60 and 90 day action plan
- Days 1–30
Baseline and foundation
- Prompt set across procurement queries
- Baseline recorded
- Compliance evidence inventory
- Accessibility audit
- Days 31–60
Structure and publish
- Capability statements
- Compliance and framework structuring
- Schema deployment
- Reference project pages
- Days 61–90
Convert and corroborate
- Bid enquiry routing
- Sector citation building
- Framework-level reporting
- First re-measure
Expected workflow
- 01DiscoverBuild the prompt set from real buyer language, record the visibility baseline across four assistants, and audit the technical foundation.
- 02DiagnoseRank findings by commercial impact rather than severity label, and agree what qualified means with the people who take the calls.
- 03BuildRemediate the foundation, deploy the schema graph, and restructure templates so a complete answer sits at the top of each page.
- 04PublishShip answer-first content against the highest-value prompts, with every statistic carrying a named source and date.
- 05CorroborateBuild the mentions, listings, reviews and coverage that let an assistant verify claims somewhere other than your own site.
- 06MeasureRe-measure against the recorded baseline monthly and report pipeline first, with attribution limits stated in the report.
Deliverables
- Category prompt set and recorded visibility baseline
- Technical audit with a prioritised, costed fix list
- Schema graph across every page template
- Answer-first content programme
- Citation and corroboration programme
- Conversion instrumentation and attribution model
- Monthly report opening with pipeline created
AI tools and automation
AI visibility
- ChatGPT
- Google Gemini
- Perplexity
- Microsoft Copilot
- Claude
Search & measurement
- Google Search Console
- Bing Webmaster Tools
- GA4
- Looker Studio
Technical
- Screaming Frog
- PageSpeed Insights
- Schema validators
- Lighthouse CI
Automation & CRM
- HubSpot or equivalent CRM
- Workflow automation
- Lead routing and alerting
- Conversational agents
KPIs government & public businesses typically monitor
Citation rate on procurement prompts
How evaluators and buyers now build a supplier longlist.
Framework enquiry volume
The primary route to public sector revenue.
Invitations to tender
The closest proxy for shortlist inclusion.
Accessibility conformance level
A gating requirement, not a nice-to-have, in public sector procurement.
Bid win rate
Connects visibility work to awarded contracts.
Frequently asked questions
Yes, and the main change is discipline: specific, evidenced capability statements rather than marketing language, because that is what evaluation panels and assistants both reward.
Find out what AI says about you right now.
We run your real buyer prompts through four assistants and send you the transcript, with your position and your competitors’. No charge, no call required to receive it.
Typical turnaround: 3 working days.