Growth for construction, starting from what buyers ask.
Below is the working prompt set for this vertical — 8 questions your buyers put to an assistant before they ever reach your site. Everything we build is scored against it.
Get your prompt setThe prompt set
8 questions we measure against
- 01Reliable design-build contractor for a warehouse fit-out
- 02Which firms are prequalified for government projects here
- 03Contractor experienced with LEED certified commercial builds
- 04What does a fit-out cost per square metre
- 05How long does approval and permitting usually take
- 06Main contractor versus construction manager for my project
- 07Company that can handle both design and MEP
- 08Who is liable if the programme slips
Your live set is built around your categories, locations and competitors. This is the starting template for the vertical.
What makes this vertical different to work in
Buying decisions run through procurement, not the website, but shortlisting starts there
Project evidence exists in photographs and nowhere in text a machine can read
Prequalification questions go unanswered on the site and get asked by email instead
What we usually run here
Example implementation framework. What follows describes how we would approach a construction engagement. It is method, not a record of a completed client project, and contains no performance figures.
Business challenges
Shortlisting happens before procurement
The website influences the shortlist even though the purchase runs through a formal process.
Project evidence is images only
Photographs are invisible to retrieval systems. The scope and constraints exist nowhere in text.
Prequalification questions go unanswered
So they get asked by email instead, adding friction to every enquiry.
AI marketing, SEO, GEO and AEO strategy
Project pages as the growth engine
Each project written with scope, constraints, technologies and outcome — the shortlisting asset.
Prequalification content
Accreditations, insurance, capacity and framework status answered directly on the site.
Capability specificity
Sectors, project sizes and delivery models stated concretely rather than as 'full service'.
Local and sector structuring
Service area and sector combined, matching how buyers search.
30, 60 and 90 day action plan
- Days 1–30
Baseline and foundation
- Prompt set by sector and project type
- Baseline recorded
- Project inventory audit
- Technical audit
- Days 31–60
Structure and publish
- Project case pages
- Organization and Service schema
- Prequalification content
- Capability statements
- Days 61–90
Convert and corroborate
- Enquiry routing and qualification
- Industry citation building
- Sector-level reporting
- First re-measure
Expected workflow
- 01DiscoverBuild the prompt set from real buyer language, record the visibility baseline across four assistants, and audit the technical foundation.
- 02DiagnoseRank findings by commercial impact rather than severity label, and agree what qualified means with the people who take the calls.
- 03BuildRemediate the foundation, deploy the schema graph, and restructure templates so a complete answer sits at the top of each page.
- 04PublishShip answer-first content against the highest-value prompts, with every statistic carrying a named source and date.
- 05CorroborateBuild the mentions, listings, reviews and coverage that let an assistant verify claims somewhere other than your own site.
- 06MeasureRe-measure against the recorded baseline monthly and report pipeline first, with attribution limits stated in the report.
Deliverables
- Category prompt set and recorded visibility baseline
- Technical audit with a prioritised, costed fix list
- Schema graph across every page template
- Answer-first content programme
- Citation and corroboration programme
- Conversion instrumentation and attribution model
- Monthly report opening with pipeline created
AI tools and automation
AI visibility
- ChatGPT
- Google Gemini
- Perplexity
- Microsoft Copilot
- Claude
Search & measurement
- Google Search Console
- Bing Webmaster Tools
- GA4
- Looker Studio
Technical
- Screaming Frog
- PageSpeed Insights
- Schema validators
- Lighthouse CI
Automation & CRM
- HubSpot or equivalent CRM
- Workflow automation
- Lead routing and alerting
- Conversational agents
KPIs construction businesses typically monitor
Citation rate on procurement prompts
The questions a buyer or specifier actually types.
Project page entries from organic and AI
Project pages are the shortlisting asset; entries are the leading indicator.
Prequalification enquiries
Signals whether the site is answering the gating questions.
Tender invitations received
The closest measurable proxy for shortlist inclusion.
Enquiry to site visit rate
The first qualification step in a long cycle.
Frequently asked questions
The shortlist forms before procurement starts, and increasingly it forms from an assistant answer. That is what search work influences.
Find out what AI says about you right now.
We run your real buyer prompts through four assistants and send you the transcript, with your position and your competitors’. No charge, no call required to receive it.
Typical turnaround: 3 working days.