1. We publish pricing
Plans and monthly figures are on the pricing page with what each includes and excludes. Where a scope genuinely needs custom pricing we say which variables drive it, rather than using 'custom' to avoid the question.
The cost: we lose enquiries from buyers who would have entered a process and been talked up. The benefit: the conversations we do have start with someone who already knows the number and wants to talk anyway.
2. We publish the method, including what it cannot do
Every layer of the Revenue Visibility Engine has a stated limitation. Layer four in particular — corroboration — depends on sources we do not control and takes three to six months to move.
The cost: we cannot promise speed we do not have. The benefit: nobody signs expecting a result in six weeks and churns in month four.
3. Every service names who it is wrong for
Conversion optimisation is wrong below roughly 5,000 relevant sessions a month. Lead generation is wrong without the sales capacity to work the demand. AI search optimisation is wrong if you need results this quarter.
The cost: measurable. Some visitors read the fit filter and leave. The benefit: it is the fastest credibility signal available, because a firm that says no to some work is demonstrably not saying yes to all of it.
4. Reports open with pipeline
Pipeline created and closed revenue influenced come first, then qualified leads, then conversion rate, and traffic last because traffic is an input. Attribution limits are stated in the report rather than discovered in a difficult quarter.
The cost: harder accountability every single month. The benefit: the number at the top is the number the client actually cares about, so the conversation is about the business rather than about marketing.
The honest summary
None of this makes us better at the underlying craft than a good competitor. It makes us checkable, which is a different claim and a more useful one when you are choosing between firms who all sound the same.