Archives: Knowledge Base

What should image alt text say?

'Line chart showing AI-sourced sessions rising from 120 to 890 per month' beats 'chart'. Alt text is also an AI extraction surface…
What is a skip link?

It should be the first focusable element in the document. Visible on focus, hidden otherwise — never permanently hidden with display:none. Point…
Why does keyboard navigation matter?

Tab through your homepage. Every interactive element should be reachable and visibly focused. Never remove focus outlines without providing a compliant replacement.…
What is an accessibility statement and do we need one?

State the standard you target — usually WCAG 2.1 AA — and be honest about gaps. Include a contact route for reporting…
How do we improve conversions on mobile?

Minimum 44px tap targets, and never place two close together. Set correct input types so the right keyboard appears. Check that error…
What counts as a trust signal?

Certification badges only help if the certification is real and checkable. Published pricing is one of the strongest and least used trust…
Do testimonials actually work?

Full name, role, and company. 'John S., CEO' reads as invented. A quote describing a specific outcome beats one praising the relationship.…
Where should calls to action go on a page?

One primary action per page, repeated — not several competing ones. Name the outcome rather than the mechanic: 'See published pricing' beats…
Should we add a chatbot to our website?

Test your own widget outside business hours and see what happens. An honest automated message with a stated response time beats a…
How many fields should a contact form have?

Name, email, and a free-text message is sufficient for most businesses. Add a 'how did you hear about us' field — it…