Archives: Knowledge Base

Does publishing frequency matter?

Set a cadence you can sustain with your actual capacity, then hold it. Depth compounds; volume without depth dilutes topical clarity. Stopping…
What is a pillar page?

The pillar answers the broad question; the cluster articles answer the specific ones. Internal links between them are what makes it a…
How long should a blog post be?

A 700-word post that fully answers one question beats a 2,500-word post that circles it. For AI extraction, the first 60 words…
Should we delete old blog posts?

Delete outright only when content is wrong, embarrassing, or legally problematic. Merging three thin posts into one substantial page usually beats all…
What is content decay and how do we handle it?

Review your top twenty pages twice a year against current reality. Updating an existing page usually outperforms publishing a new one on…
How many internal links should a page have?

Descriptive anchor text matters more than volume — 'AI visibility measurement' beats 'click here'. A page receiving no internal links will underperform…
What is an orphan page?

Landing pages are often orphans deliberately — that is correct for single-goal campaign pages. Everything else should be reachable within three clicks…
Should our site use www or not?

Set the preferred version in WordPress under Settings > General, and enforce it at the server level too. Change it once, early.…
What is a redirect chain and why does it matter?

Keep every redirect to a single hop pointing at the final destination. Chains accumulate silently during migrations — audit after any URL…
What is a canonical URL and when do I need one?

Most common causes of duplication: tracking parameters, trailing slashes, HTTP and HTTPS, and www versus non-www. Self-referencing canonicals on every page are…