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Do testimonials actually work?

Specific, attributed testimonials work. Anonymous or generic ones are ignored and can reduce trust, because readers correctly infer that an unattributed quote may not be real. Attribution matters more than volume.

Specific, attributed testimonials work. Anonymous or generic ones are ignored and can reduce trust, because readers correctly infer that an unattributed quote may not be real. Attribution matters more than volume.

Full name, role, and company. 'John S., CEO' reads as invented.

A quote describing a specific outcome beats one praising the relationship.

Three real testimonials beat twenty vague ones.

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