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Should our site use www or not?

It does not matter which you choose, only that you choose one and redirect the other to it consistently. Serving both without a redirect splits signals across two versions of every page.

It does not matter which you choose, only that you choose one and redirect the other to it consistently. Serving both without a redirect splits signals across two versions of every page.

Set the preferred version in WordPress under Settings > General, and enforce it at the server level too.

Change it once, early. Switching later means a site-wide redirect and a temporary dip.

Check that internal links use the canonical form rather than relying on redirects.

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