Archives: Resources
-
Freelancer vs agency
When the first option wins A freelancer wins for episodic work, genuine single-discipline specialism, and buying senior judgement in small quantities —…
-
In-house marketing vs agency
When the first option wins In-house wins when the work genuinely fills a role, institutional context is decisive, and the person stays.…
-
GEO vs AEO: two different targets
When the first option wins AEO matters more for direct informational questions with a single correct answer, where extraction is likely and…
-
AEO vs SEO: what’s actually different
When the first option wins SEO is the priority when your buyers search in short fragments, when your category rarely triggers AI…