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What is the difference between AEO and GEO?

Answer engine optimisation focuses on being the extracted answer to a specific question. Generative engine optimisation focuses on being cited as a source inside a synthesised response. AEO targets extraction; GEO targets attribution within generation.

Answer engine optimisation focuses on being the extracted answer to a specific question. Generative engine optimisation focuses on being cited as a source inside a synthesised response. AEO targets extraction; GEO targets attribution within generation.

In practice the technical work overlaps substantially — both depend on extractable, corroborated, retrievable content.

The distinction matters most for measurement: extraction and citation are different observable events.

Treat vendors using the terms interchangeably with mild caution.

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