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Knowledge base

What is a good bounce rate?

Bounce rate is a weak signal in isolation. A visitor who reads a knowledge base answer completely and leaves satisfied registers as a bounce. Engagement time and scroll depth describe the same session more usefully.

Bounce rate is a weak signal in isolation. A visitor who reads a knowledge base answer completely and leaves satisfied registers as a bounce. Engagement time and scroll depth describe the same session more usefully.

Single-answer pages should have high bounce rates by design.

Compare bounce against engagement time before treating it as a problem.

A rising bounce rate on a commercial page is worth investigating; a high one on a reference page usually is not.

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