Partially at best. Some AI referrals carry a recognisable referrer and appear in analytics; many arrive as direct traffic after a buyer reads an answer and types your name. Self-reported attribution on forms captures more of it than tracking does.
Add a 'how did you hear about us' field with a free-text option.
Watch branded search volume — it often rises before AI referral traffic becomes visible.
Anyone claiming complete AI attribution is overstating what is measurable.