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Is SEO dead?

No. Click-through rates fell sharply on queries where AI Overviews appear, but on queries without them, Seer Interactive measured CTR rising from 2.8% to 3.8% between early 2025 and February 2026. Queries that don’t trigger an AI summary are becoming more valuable, not less. The correct response is a portfolio, not a replacement.

See where you currently appear in AI answers.

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