An entity is a distinct real-world thing — a company, person, product, or place — that search and AI systems track independently of the words used to describe it. Unlike a keyword, it persists across different phrasings and languages.
Glossary
Entity
An entity is a distinct real-world thing — a company, person, product, or place — that search and AI systems track independently of the words used to describe it. Unlike a keyword, it persists across different phrasings and languages.