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How do we improve conversions on mobile?

Test the actual journey on a real device before optimising anything. Most mobile conversion problems are mechanical — a submit button hidden behind the keyboard, a validation error off-screen, a tap target too small — rather than persuasive.

Test the actual journey on a real device before optimising anything. Most mobile conversion problems are mechanical — a submit button hidden behind the keyboard, a validation error off-screen, a tap target too small — rather than persuasive.

Minimum 44px tap targets, and never place two close together.

Set correct input types so the right keyboard appears.

Check that error messages are visible without scrolling.

See where you currently appear in AI answers.

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