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Should the homepage explain everything we do?

No. The homepage should establish what you do, who for, and why you rather than an alternative, then route visitors to depth. Attempting completeness produces a page that serves nobody specifically.

No. The homepage should establish what you do, who for, and why you rather than an alternative, then route visitors to depth. Attempting completeness produces a page that serves nobody specifically.

Most visitors arrive on an interior page, not the homepage — depth belongs there.

One primary action, repeated, beats six competing ones.

Test by asking someone outside the business what you do after ten seconds on the page.

See where you currently appear in AI answers.

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